YouTube Video Description Generator Tool
Suggested Information
About The Video
Detailed explanation of what the video is about, including important
keywords.
Timestamps
A breakdown of the main sections of your video by time.
Similar to a ‘Table of Contents’ Ideally these should actually be links to the specific time section of the video as well.
Other Recommended Videos / Playlists
About Our Products & Company
Keywords to Target (Optional)
Optionally, enter important keywords that you would like this video to rank for. It
is useful
to
include these keywords several times in your description text in order.
Generated Description text
Did you know that YouTube is the 2nd largest social media channel in the world
(after
Facebook) so rather than
just dumping your videos on there and forgetting about it, you should be taking advantage of its huge
active
user base together with its prominence in a search context - not just on YouTube itself but in Google
search
too.
What is a YouTube audit?
A YouTube audit is designed to give you an objective in-depth overview of the performance of your
YouTube channel and videos. This is a great place to start for people who want to leverage YouTube but …
don’t know where to start.
Performing a YouTube audit will give you clear action points and help you focus on fixing any glaring
issues while baselining your performance.
A baseline is really about drawing a line in the sand. Once you have a baseline you’ll
have a good idea of how many views are average per video, you’ll know average engagements, view lengths
and other key stats.
Why audit your YouTube Channel?
A YouTube audit would most likely precede a YouTube strategy. This is especially
important if you’re working with a client or stakeholder and need data to inform your strategy.
Without data, your strategy is based on intuition and opinion - which is fine but
leaves you open to disagreement with other stakeholders. By basing your strategy on data insights,
you’ll have a strong objective foundation that backs up your strategy.
It’s common for agencies or brand managers to audit their YouTube channels annually or
half-yearly.
Agencies can use the audit to track progress of KPIs and communicate to their client about how
successful their strategy has been.
YouTube audits are also a great idea for finding things to fix or optimize. Especially
if several people
access your YouTube Studio account, it can be hard to determine who’s in charge of what and if anything
has fallen through the cracks. An audit can reset everything and paint an accurate picture of where
performance currently stands and what elements need urgent attention (for example: missing Tags on
videos, non-optimized video descriptions or inconsistent use of video HashTags).
What does a YouTube Audit contain?
The two components of a YouTube Audit are:
1. YouTube Channel Audit
This involves systematically going through all the Channel details in YouTube Studio
and analyzing each of these sections:
Channel layout, spotlight videos and featured sections:
these options enable you to set up your channel visually based on the videos and playlists you currently
have. Your current channel layout might not be the most optimal if it hasn’t been assessed for many
months.

Branding:
customizing your profile picture, banner image and watermark will ensure your brand displays
consistently across your channel and videos:

Basic info:this section let’s you customize the channel name,
description, banner links
and contact email address:

YouTube let's you link to all your other social media channels and also let's you
add
non-social links like your website, blog or other pages. These channel links are prominent at the top of
your YouTube channel so use them to help drive traffic to your other online destinations.
2. YouTube Video Audit
The next obvious task is to audit your actual videos. Thankfully, YouTube’s
Analytics
tab shows great insights at an aggregate (across all videos) and let’s you drill into each video
individually to see specific stats.

You should pay close attention to the following metrics:
Views:
this is the most important YouTube metric. It refers to the total number of video views as determined by
YouTube. Keep in mind, a ‘view’ is variable on YouTube. Unlike Facebook and Instagram which counts a
view once someone has seen a video for at least 3-seconds. YouTube doesn’t work like this and instead
counts views dynamically based on a number of criteria including video length, session details, user
behavior, device and several other aspects.
Engagement:
this is a group of metrics encompassing a number of very interesting aspects: such as overall watch
time, average view duration on each video, the percentage of people still watching at 0:30 and video
interactions such as likes, comments & shares. All these metrics shed light on how engaging the content
is and whether viewers are sticking around or bouncing straight off.
Subscribers:
this is a unique metric to YouTube but it’s effectively the same concept as Followers on a social
channel like Instagram or Twitter. Gaining subscribers is important if your views come from YouTube
itself. A channel with lots of subscribers has built-in viewership when you publish a new video. Now
that YouTube is very Feed orientated, it's in your best interests to encourage viewers to subscribe so
they are more likely to see future videos in the Feed.
Traffic sources:
this metric breaks down where your viewers are watching your videos. The most likely places are on
YouTube itself (website and app) after performing a search but there are several other places too such
as the video embedded on a website, watching the video on a Smart TV or PVR or having the video be
recommended in the Home or Explore tabs.
What does the YouTube Audit Tool check?
The YouTube Audit Tool performs the following checks:
Channel checks:
- Name
- Description
- Branding
- Subscribers
Video checks:
- Video Views
- Total Watch Time
- Average Watch Time Per Video
- Average Percentage of People Watching at 0:30
- Video Likes
- Video Dislikes
- Video Comments
- Video Shares
- Clicks on Description Links

6 Tips for General YouTube Channel best practices
We recommend the following YouTube Channel best practices:
1. Complete your channel profile
This is step 1 and once you’ve this done, you can focus on optimizing your videos
accordingly. Make sure you complete all the channel details fields and use relevant keywords in your
channel description.
2. Focus on the first few seconds
It’s common for marketers to ask how long they should make their videos, 1-minute,
3-minutes, 10-minutes… when you look at top-performing videos, there’s no clear pattern or trend with
video durations. Instead, these videos create interest and capture attention in the first few seconds.
If you can hook the viewer in, it’s really irrelevant how long your video is. Don’t waste time with long
introductions or establishing shots - instead focus on generating as much interest as possible in the
first few seconds.
3. Master the art of video titles, descriptions and thumbnails
Video titles, video descriptions
and thumbnail images are the 3 key signals used in video SEO. Although there are several others, these 3
play a big role in determining not only the ranking position but how successful they are in terms of
click-through rate.
Video titles need to sell the full value of the video in a single line. This is no
easy task but this
line needs to be as enticing as possible. The video thumbnail is used in conjunction with the video
titles by users to choose your video over other videos they see in search results. Video thumbnails that
feature a person or show a key visual are best.
Video descriptions aren’t a factor for a user choosing to watch your video in
search results but they
play a big role in the position of your search rankings. Make sure you use long, descriptive video
descriptions using all your target keywords.
4. Be single-minded
YouTube videos gain prominence in search results when they are about 1 topic or
theme.
This is usually because of a keyword match between the user’s search term and a combination of that
keyword appearing in the video title, description, tags and/or hashtags.
5. Post at least 1 new video per week
Consistency is key on most social channels, especially YouTube. If you can
cultivate
habitual viewing behavior you can ride the views like a wave by releasing new videos (at least 1 per
week). If users watch your previous videos, they are more likely to see your future videos in their
Feed. If you can also encourage them to interact with your videos and/or subscribe to your channel, this
will greatly increase your visibility.
6. Stay across trends
Keep your eye on viewer trends - especially those outside of your industry/topic.
These can be great for inspiring what you do. YouTube write about the latest trends on their blog
Culture & Trends and you can always see what’s currently trending
from YouTube's Trending tab.